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If the payment card industry, the card schemes such as Visa and MasterCard, and merchants really desired to dramatically reduce payment card fraud, it can be simply done.
I believe removing the magnetic stripe from all payment cards and card processing terminals would result in a drastic reduction in card fraud, which specifically targets “card holder present” transactions. A “card holder present” transaction is where the card holder and payment card are both physically present when making payment, for instance making a payment at the cash register.
What about card holder not present transactions? These transactions are where it is impossible to tell whether the cardholder is present and in actual possession of card when making a payment, for instance an internet transaction or a telephone payments, where it is impossible for the merchant or payment processor to know whether the buyer is typing his card details in from the actual card or it's a frauder using skimmed card information. Sure the 3 digit security code helps with this, but the bad guys have ways around this.
In the UK following the introduction of Chip and Pin in 2005, there was a dramatic shift in the types of payment card fraud, in that the card fraud dramatically swung to “card holder not present” fraud, mainly internet transactions opposed to fraud at the cash register, mainly because cloning cards and their magnetic stripe became a waste of time for the fraudsters, as merchants moved to using chip only payment transaction processing.
There is an answer to securing “card holder not present” transactions which is simple and just requires an update in the card technology used. This technology has been available for quite a while now and involves the addition of a digital authentication system to the actual payment card.
I have seen many proto-types of this technology, such as the EMUE card (featured in the pictures), which displays a uniquely generated LCD number on the card, which is then typed in by card holder when making a “card holder no present” transaction, such as an internet payment. The system checks the number is valid and if it is, this proves the card is actually present as the payment is made. In addition there is a PIN entry on the card which is used to create the generated number, proving the actual card holder is also present. This type of card effectively would turn all “card holder not present” transactions into “card holder present” transactions. This card is not more bulker than a normal card, so still works in ATMs.
If the payment card industry took these steps, not only would this dramatically reduce card fraud by vast amounts in my view, but it would remove the security burden of protecting card holder data. Payment processors and merchants must comply with the 260 security requirements of the Payment Card Industry Data Security Standard (PCI DSS), I question whether PCI DSS would even be required to oversee the protection of card holder data if the measures I have talked about was globally adopted, because the bad guys wouldn’t be able to commit much fraud with payment card information anymore, meaning card holder data would no longer require to be protected.
I don’t believe I’m saying anything radical here, or indeed anything new, as always any thoughts and comments on this is always appreciated. I can say I have raised these points with leaders in the global payment card industry, as yet no one has given me good reason why this wouldn’t work. The excuse I tend to be given is the fraud rates aren’t at a sufficient rate to bring about these sorts of changes in security. Some might say the payment industry are happy taking the fraud hit, and passing on the fraud costs on to merchants and ultimately consumers through PCI DSS related costs and fines, while the inconvenience to customers who actually get hit with fraudulent transactions on their credit card and bank statements, mainly due to no fault of their own, is of little conscience.
Information Security is often a game of cat and mouse, with the good guys introducing security measures and bad guys finding ways around the security measures, then the good guy’s introduction new security measures and so on. The question is, has the payment card industry stopped playing the security game of cat and mouse? The answer is within the magnetic stripe on the back of your payment card.
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